Strategy is hero
A strategy is simply an approach, a way to connect the dots from objective to results. As tempting as it is to skip right to the tactics, aligning on a strategy in the beginning helps define the right activities and channels through a more purposeful lens.
See how smart PR strategy drives successful outcomes for FSK clients:
Elevate health psychology as point of difference
B2B Marketing — Tx Adherence
A global leader in patient support programs entered the US market as a new player in the crowded pharma space. FSK curated a brand identity that elevated the company’s unique approach, powered by health psychology. Within three years, the company saw a 12:1 ROI of new business revenue directly tied to PR/marketing spending.
Customize core messages for different stakeholders
Message Map — Skincare
A leading mass skincare company wanted to showcase their science in ways that were relevant to multiple audiences. FSK crafted Message Maps — core messaging in support of hero ingredients and technologies, ‘translated’ for HCPs, media, and consumers, and used as content guidance across the marketing ecosystem.
Leverage industry trends to drive new business
Agency/AOR Support
For a NY-based boutique beauty agency, FSK launched a new business division that focused on aesthetic dermatology, working seamlessly with agency teams and clients to plan and execute national marketing campaigns in this high-growth category.
Develop simple communications for complex subjects
Communications Architecture — Sunscreen
A leading sunscreen brand wanted to reinforce the importance of sunscreen in helping to reduce skin cancer amid growing questions around ingredient safety. FSK connected with scientific experts to create core messages, infographics, media statements and Q&As for consumers, media, advocacy groups and dermatologists.
Communicate importance of mobility and foot health to at-risk populations
Thought-Leadership — Wellness
A maker of specialty therapeutic shoes transitioned from family ownership to new leadership. FSK helped CEO articulate the brand voice, and coordinated a grassroots partnership with the American Association of Diabetes Educators to raise awareness of the importance of proper foot care. Market share grew 20%.
Engage dermatology pioneers to innovate the dermal filler market
Innovation in Dermatology
The first dermal filler to use a patient’s own skin cells needed to advance their path to FDA clearance while priming the professional community for a US launch. FSK demystified the product proposition to excite HCPs and beauty/health media. FSK also introduced C-Suite to luminary doctors in dermatology and plastic surgery who became clinical trial investigators, and coordinated a campaign to redefine the dynamics of dermal fillers.